
salt air, sunshine, and blue skies in Hyères: local mustard
The French place great importance on the concept of terroir: how the geography of an area affects the personality of the wines and foods it produces. This is more than just a stricture in the interests of AOC authenticity, and here in the US, the locavore gospel, albeit expounded from a differently oriented soapbox, is building an awareness of the damage we have done by allowing ourselves to ignore the origins of the food we eat. If we accept that the flavor of what we put in our mouths is directly affected by where it comes from then we must maintain our respect for the land, for the crops and livestock raised on it, for the producers and their generations of experience, and for ourselves as consumers. If we accept it, we are encouraged to remember, for example, that many of the things we eat have seasons, and that many others don’t travel well.
As a flipside to all this, I often think about how the setting of our consumption also directly affects the flavor of our foods. Mulled wine by a bonfire, fish and chips wrapped in newspaper while walking down the street, cucumber and cream cheese baps sitting on the hill in Scotland (yes, even in the rain), coconut water in the shade on a hot day – there are locations that add another dimension to the meals we eat in them. It’s what makes this a truly great toasted ham and cheese sandwich: not just the fresh bread, the plain slices of ham and the French gruyere, not just the terroir, but the locale. It’s why picnics are special. It’s why we put candles and silver on the table for a special occasion. It’s the topographical equivalent of umami, and it’s why even the simplest meal can be an event.